Dealing with budgets for clients is like being a good father. 
You try to make the best use out of it. To feed your kids & spousse. To pay the bills. To make sure you don’t have some month left at the end of the your paycheck. 

Accountability & trust go hand in hand. When they meet, they go a long way. Especially in business. Trust can be thought of this one sentence every company struggles with to sign the deal.

“Can you promise me you’re going to spend my budget well?”

Your budget is my trust. 
They correlate really high,
radical honest NPS scores with allocated budgets,
that is.

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