Services

Few options – all to maximize the impact:

1. Structural growth for e-commerce (consulting & freelance)
2. Maximizing Digital business (consulting & freelance)
3. One-to-one Coaching (mentoring & coaching)

1. Structural growth for e-commerce

Growing an e-commerce business is hard. Especially online. Many performance marketers tend to forget the over-arching strategy and forget to go back to the initial plan: why this target audience, why these products, why this pricing, and more. They tend to get stuck in performance limbo.

If your answer to the following questions is YES,
then you’re urgently in need of help:

• I have the feeling we do random campaigns all the time
• I have the feeling we tend to give random reductions all the time
• I have the feeling we aren’t building something sustainable
• I have the feeling we are clueless about how to react or act next

This is a Consultancy’s first trajectory, meaning:

• We’ll have a 2 up to 4-hour in-depth chat about your business and challenges in a comfortable setting
• We’ll set a timeframe, expectations, and agreements
• We’ll be planning some intake period to get more practice on the strategic and tactical information (docs, access to accounts, etc.) and also a moment to meet the team and have some one-on-one conversations

During the trajectory of the project, we’ll have several moments of sparring, lots of communication, and in-depth states of the progress we’re making as a hybrid team. Where needed, I foresee filling in the gaps on a freelance basis and bringing in more specialized people if and when needed.

Questions solved for you and your business:

• How do I translate my business questions into actions?
• How do I plan our marketing & communication better?
• How to get a better media efficiency rate?
• If I have €100 extra to spend, where do I spend it best?
• What insights am I missing to do this better?
• What’s the best method to make this better?
• …

How this will change your e-commerce:

• Having a well-defined plan and approach that brings structure, tranquility, and focus!
• Having better insights and tactical translation of your business questions so act upon
• Discover uncovered potential while progressing toward your goal

2. Maximizing Digital Business

Maybe you just need someone to do an assignment. That’s possible as well. Or potentially, not all marketers in your team have a t-shaped profile and could use some extra pair of hands to get stuff done. Or maybe you want to maximize the potential of your digital business and want some senior feedback.

This is a Freelance first trajectory, meaning, we’ll have a chat about the specific tasks to be done and plan a timeframe and timing. This is basic freelancing as you might know it.

I can help you with specific freelance challenges:

• Google Analytics (UA & GA4) setups
• Google Tag Manager setups
• Technical SEO screening, development briefings & more
• Google ads
• Facebook ads
• E-mail marketing
• …

Tailormade consulting mini-programs:

If your answer to the following questions is YES,
then you’re urgently in need of a mini-program:

• I have the feeling we could allocate our budget better: advertising, conversion, site conversion architecture, etc.
• I have the feeling we don’t get as much out of our e-mail marketing campaigns as we could get
• I have the feeling our current stock/products could sell more
• I have the feeling I lost sight of my active customer base and what to do next
• I have the feeling we haven’t got our sales and seasonality planning in order to maximize the effect

• In-depth analysis and insights of “As is” + recommendations on “Should be” fully tailormade to your business
  • Ads specific: Facebook, Instagram, Google, Pinterest, …
  • Digital media mix: all ads combined
  • E-mail planning & ad planning
  • Product performance/stock performance
  • Customer segments & focus
  • Budget & seasonality planning

• I have the feeling that our reporting/insights could do better
• I have the feeling I’m missing an insight but can’t tell what it is
• I have the feeling we are clueless about how to react or act next

How this will change your business:

• Progress on a specific challenge while you keep running the daily business!
• Having a better strategic view of how everything ‘clicks’
• Better planning of focus on what matters: creating impact, budget, and other resources

3. One-to-one coaching

Sometimes a sole working marketer gets stuck. Needs feedback. Someone to talk to and challenge ideas. Get senior feedback on ideas, hard skills, tips, tricks, and how to do better, go faster, more accurately, and more effectively. On the other hand, medior marketers often think they are senior but aren’t. They lack strategic thinking and potentially undiscovered soft skills that could help the team and project forward.

If your answer to the following questions is YES,
then you’re urgently in need of coaching:

• I have the feeling I’m not learning/growing (fast enough)
• I have the feeling my team doesn’t make any progress – they are still so junior / medior
• I have the feeling I get stuck and can’t get decent tactical feedback from my superiors

This is a Mentoring first trajectory, meaning, we’ll have a chat about the challenges you as an owner/manager are facing, the marketer is facing or the team faces. The goal is to get to where you want to be on a digital maturity level faster and with fewer mistakes.

We’ll talk about the composition of the team needed for the challenges the company is facing currently and in the future. We’ll talk about digital maturity and potentially new hires needed.

We’ll set a timeframe, expectations, and agreements and plan in one-to-one sessions for mentoring (soft skills) and coaching (strategic & tactical hard skills).

How this will change your team:

• Having a team that thinks with you and your business to translate strategy into actionable
• A better execution of marketing and performance tasks
• Having a more overall digital and mature team