SCALE MARGIN

Margins matter.

To buy time. To experiment and to do what you really want to do. Margin is the time you can spend extra on the things that you like. Margin is Oxygen. Oxygen equals life. Living is the time bought with margin.

Same for business.

Why sell low margin products? Because you like them? Because you need them? Why give up time to sell what doesn’t support a way of living?

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