Branding is still considered to be a top-down thing.
Yet, it’s not. Not anymore.
Lots of time is spen(d|t) on communication,
posting a dreamy well scened life while consuming others’ daily captured moments to feed the evil chip on their shoulder, to slowly crumble away the art of joy.
That lost feeling … That smoldering adrenaline shot for ❤ …
The urge to be a part of a bigger thing …
_That_‘s the holistic approach to potentially speak to millions of people
surfing the trend of never-ending scrolls through others’ life
captured with ease of one hashtag.
[Global] valued emotion
[Any] creative concept