EMOTION CAPTURED IN A HASHTAG

Branding is still considered to be a top-down thing.
Yet, it’s not. Not anymore. 

Lots of time is spen(d|t) on communication
posting a dreamy well scened life while consuming others’ daily captured moments to feed the evil chip on their shoulder, to slowly crumble away the art of joy.

That lost feeling … That smoldering adrenaline shot for ❤ … 
The urge to be a part of a bigger thing …

_That_‘s the holistic approach to potentially speak to millions of people
surfing the trend of never-ending scrolls through others’ life
captured with ease of one hashtag.

[Global] valued emotion
[Any] brandname
[Any] tagline
[Any] creative concept
[Any] campaign
[One] hashtag