This is an overview of my brain farts and notes since 2012 and the beginning of Parafix.io in 2017. To receive brief summaries of these articles and other stuff I create or share, hit me up on Twitter. If you'd like to exchange ideas, feel free to contact me for a fireside chat. Or heck even a podcast? Or want to doodle on a whiteboard? Let me know. I love to meet (new) people across the world.
- Your Google Analytics Funnel Is Lying
- Diving into R, one year later
- Unlocking Intelligence In The Next Decade
- WHAT’S THE PRICE OF DATA?
- The One-Size-Fits-All Mental Model
- Analytics 5.0 – The Era of Consumer AI Controlled Data
- All new & future articles can be found on http://parafix.io
- Why You Should Invest In A Data Warehouse & A Tag Management System OR … The Days Of CRM Systems Are Limited
- Smart Goals … Blèh
- The DAT Model
- Why Snapchat Is So DAMN Interesting For Retailers
- Why Ralph Lauren Should Think Beyond Selling The Polo Tech Shirt Off-the-shelf
- Quick & Dirty First Page SERP Competitive Analysis In Under 10 Seconds (with the MOZ bar)
- Brand vs Branding?
- The Triangle Of Agility
- Analytics 4.0 – The Era of Consumer-Controlled Data
- Data-Driven? No you’re not!
- Don’t Benchmark E-Commerce KPI’s (like others do)
- Ranking Fatigue – How to Counter This
- Ranking Fatigue – How to Detect & Measure This
- The Ripple Effect has begun
- The Irony of Customer Privacy in Retail
- Rethinking Authorship
- How to Prioritize When Everything is “Important”, for Early Stage E-commerce
- Use the ATCM Model!
- Webrooming & How To Start Analyzing It
- Visitor Engagement = Customer Acquisition
- Nail It! Then Scale It
- Retailers! Stop Using Coupons If You Want To Survive
- Why Content Marketing Is Not The New SEO
- Why You Should Consider Deleting Social Buttons