Articles

All new & future articles can be found on http://parafix.io 2 min read
Why You Should Invest In A Data Warehouse & A Tag Management System OR … The Days Of CRM Systems Are Limited 4 min read
Smart Goals … Blèh 3 min read
The DAT Model 2 min read
Why Snapchat Is So DAMN Interesting For Retailers 12 min read
Why Ralph Lauren Should Think Beyond Selling The Polo Tech Shirt Off-the-shelf 9 min read
Quick & Dirty First Page SERP Competitive Analysis In Under 10 Seconds (with the MOZ bar) 11 min read
Brand vs Branding? 3 min read
The Triangle Of Agility 5 min read
Analytics 4.0 – The Era of Consumer-Controlled Data 3 min read
Data-Driven? No you’re not! 8 min read
Don’t Benchmark E-Commerce KPI’s (like others do) 4 min read
Ranking Fatigue – How to Counter This 5 min read
Ranking Fatigue – How to Detect & Measure This 4 min read
The Ripple Effect has begun 5 min read
The Irony of Customer Privacy in Retail 11 min read
Rethinking Authorship 10 min read
How to Prioritize When Everything is “Important”, for Early Stage E-commerce 5 min read
Use the ATCM Model! 4 min read
Webrooming & How To Start Analyzing It 6 min read
Visitor Engagement = Customer Acquisition 5 min read
Nail It! Then Scale It 10 min read
Retailers! Stop Using Coupons If You Want To Survive 7 min read
Why Content Marketing Is Not The New SEO 10 min read
Why You Should Consider Deleting Social Buttons 8 min read