Brain Pickings

This is an overview of my brain farts and notes since the 2012 and the beginning of PARAFIX in 2017. You can subscribe to my newsletter to receive brief summaries of these articles and other interesting stuff. If you’d rather hear me talk, please hit contact to schedule a fireside chat, a podcast meetup, a whiteboard session or a keynote.

• WHAT’S THE PRICE OF DATA? 7 min read
• The One-Size-Fits-All Mental Model 5 min read
• Analytics 5.0 – The Era of Consumer AI Controlled Data 5 min read
• All new & future articles can be found on http://parafix.io 2 min read
• Why You Should Invest In A Data Warehouse & A Tag Management System OR … The Days Of CRM Systems Are Limited 4 min read
• Smart Goals … Blèh 3 min read
• The DAT Model 2 min read
• Why Snapchat Is So DAMN Interesting For Retailers 12 min read
• Why Ralph Lauren Should Think Beyond Selling The Polo Tech Shirt Off-the-shelf 9 min read
• Quick & Dirty First Page SERP Competitive Analysis In Under 10 Seconds (with the MOZ bar) 11 min read
• Brand vs Branding? 3 min read
• The Triangle Of Agility 5 min read
• Analytics 4.0 – The Era of Consumer-Controlled Data 3 min read
• Data-Driven? No you’re not! 8 min read
• Don’t Benchmark E-Commerce KPI’s (like others do) 4 min read
• Ranking Fatigue – How to Counter This 5 min read
• Ranking Fatigue – How to Detect & Measure This 4 min read
• The Ripple Effect has begun 5 min read
• The Irony of Customer Privacy in Retail 11 min read
• Rethinking Authorship 10 min read
• How to Prioritize When Everything is “Important”, for Early Stage E-commerce 5 min read
• Use the ATCM Model! 4 min read
• Webrooming & How To Start Analyzing It 6 min read
• Visitor Engagement = Customer Acquisition 5 min read
• Nail It! Then Scale It 10 min read
• Retailers! Stop Using Coupons If You Want To Survive 7 min read
• Why Content Marketing Is Not The New SEO 10 min read
• Why You Should Consider Deleting Social Buttons 8 min read