This is an overview of my brain farts and notes since the 2012 and the beginning of PARAFIX in 2017. You can subscribe to my newsletter to receive brief summaries of these articles and other interesting stuff. If you’d rather hear me talk, please hit contact to schedule a fireside chat, a podcast meetup, a whiteboard session or a keynote.
- Diving into R, one year later
- Unlocking Intelligence In The Next Decade
- WHAT’S THE PRICE OF DATA?
- The One-Size-Fits-All Mental Model
- Analytics 5.0 – The Era of Consumer AI Controlled Data
- All new & future articles can be found on http://parafix.io
- Why You Should Invest In A Data Warehouse & A Tag Management System OR … The Days Of CRM Systems Are Limited
- Smart Goals … Blèh
- The DAT Model
- Why Snapchat Is So DAMN Interesting For Retailers
- Why Ralph Lauren Should Think Beyond Selling The Polo Tech Shirt Off-the-shelf
- Quick & Dirty First Page SERP Competitive Analysis In Under 10 Seconds (with the MOZ bar)
- Brand vs Branding?
- The Triangle Of Agility
- Analytics 4.0 – The Era of Consumer-Controlled Data
- Data-Driven? No you’re not!
- Don’t Benchmark E-Commerce KPI’s (like others do)
- Ranking Fatigue – How to Counter This
- Ranking Fatigue – How to Detect & Measure This
- The Ripple Effect has begun
- The Irony of Customer Privacy in Retail
- Rethinking Authorship
- How to Prioritize When Everything is “Important”, for Early Stage E-commerce
- Use the ATCM Model!
- Webrooming & How To Start Analyzing It
- Visitor Engagement = Customer Acquisition
- Nail It! Then Scale It
- Retailers! Stop Using Coupons If You Want To Survive
- Why Content Marketing Is Not The New SEO
- Why You Should Consider Deleting Social Buttons