The Internet Is The Best Thing That Happened To Me
I'm Dries. I just rolled into, "this thing", 8 years ago & I still LOVE it until this day!
I can't describe how wide I like to think & write about stuff. Some call it Strategy, others marketing, other business. I just write stuff I'm intrigued by. That's it. I like to play around with Data and random stuff. I happen to find Retail (SMCG, FMCG & E-commerce in general) & Peoples' behaviour fascinating.
One of the most contextual data sources of this moment is the mobile phone. Data from apps is one thing, but not that many providers let you download your consumption of your Mobile data, text messages entries and registered phone calls. So thank you Mobile Vikings. Anomalies are everywhere in data. No matter what, there’s always something odd with some numbers. That’s all about context. This is what this article is about.
If you haven’t read the first part, I would recommend you to start there.