I just rolled into, “this thing”, 9 years ago
& I still frickin’ LOVE it until this day!
I’m particularly good in simplifying very complex challenges to it’s core, in order to come up with a full approach bottom-up plan, even reaching up to business strategy, in a digital-first & ever changing world.
I can’t describe how wide I like to think & write about stuff. Some call it Strategy, others marketing, other business. I just write stuff I’m intrigued by. That’s it. I like to play around with Data and random stuff. I happen to find Retail (SMCG, FMCG & E-commerce in general) & Peoples’ and thus end-consumers’ behaviour fascinating. I’m online 247365. Why? Because I can.
by day, I work as a Digital Pathfinder @ Wijs in Ghent, Belgium.
I strive to become the partner / right-hand of retailers,
by helping them connecting the dots between their data
& their online and offline presence,
in order to deliver the best customer experience possible,
keeping in mind how the market works/acts and how people behave.
Short: I solve problems in Retail, SMCG, FMCG and E-commerce in general with customer intelligence, marketing analytics, concepts & tactics in a digital-first world
The awareness grows why companies need an expert, mainly for three reasons:
Inbound Marketing is great, but there is so much more to it.
It is only the surface you’re scratching!
A big sublayer to make all this work, is IT.
So, the biggest impact is made at the core, with the team!
If the core is well build, the rest is
& better repeatable.
Wouldn’t it be great to build an (infra)structure,
that is the core of unlimited Commercial possibilities,
anticipating & embracing the digital transformation that is going on right now?!
I can help you & your team to build this.
I can show you how to connect the dots,
between your customers and your multi-channel/omni-channel experience,
to ensure infinite Commercial possibilities & growth,
by serving clients a better experience by building convenience.
This sketch below is just a modest interpretation of an unlimited & infinite loop of Commercial Possibilities.
You should check out some of my work on behalve of Wijs.
I have a different approach than other people in the field. I’d like to start with an inside-out approach. Getting comfortable with the team, discovering the needs at the first row is the best thing to do. I start from there and work, with the team, on the way up. Working in-house has so much more benefits if it comes to getting to know the organization, the team, the way of working and also everything that sets you back in any way.
Evangelizing, Coaching, Educating and Leading teams are my favorite things to do. I work with the mental model called OKR (Objectives & Key Results) because the bottom line is what counts. It helps to keep focus. It helps planning and prioritizing and much more.
The value I bring to your company or project: the possibility to translate strategic decisions into execution with the matching data and metrics to follow up the progress. I’m a bottom up kinda guy and reach up to business strategy if allowed. I have an in-depth knowledge in Analysis of data (Descriptive Analytics), Conversion optimization, traffic (re)generation, e-mail marketing and referral & loyalty programs. I can move the needle in a shorter or longer period of time, step by step. I always think in function of growth & get my hands dirty with the team, with my understanding of digital, business, data and consumer behaviour as my strongest assets.
I can also be your external advisor to help you make difficult decisions or that second opinion you need to convince your management. Evangelizing, Coaching, Educating and Leading teams are my favorite things to do. I work with the mental model called OKR (Objectives & Key Results) because the bottom line is what counts. I’ll choose retention before acquisition most of the time!
I’m brutally honest & have the possibility to pull some strings you might not want to hear about your business. Remember, I’m just trying to help you.
In short: I’m a strong all-rounder with a mindset for moving the needle.
I Excel in an Agile hybrid team focusing on Growth & OmniCommerce with Marketing Technology (You’ll definitely need IT!).
If your data is a core asset & you’re able to think Big,
You should Contact me, Today ➟
I draw. _a lot_!
Lateral thinking fan.
Below, I’m giving a SEO training. No slides. Just whiteboard & a boardmarker. Let’s go!
I’ll contribute, if I can.
Just contact me.
What I did before