Get Better at Commerce

Dries Bultynck

I'm Dries.
I just rolled into this industry, 8 years ago
& I still frickin' LOVE it until this day!

I write about Building & Improving Retail, SMCG, FMCG & E-commerce in general with High-End Tactics and Data.

Get Access to no-nonsense tactics, mostly backed by data, experience & ideas.

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Latest article (All)

Why Ralph Lauren Should Think Beyond Selling The Polo Tech Shirt Off-the-shelf

A tweet caught my eye recently. Something about Ralph Lauren and a Sport tech shirt. RL isn’t the kind of brand I’m feeling connected to or following, although I’m into sports and tracking lately, so it got me interested in seeing more.


It’s a great move for Ralph Lauren or any other sport brand to move into the wearables market. It’s also a great deal and leverage for the people behind this technology, OM Signal. Part of a big deal for both parties. A win-win situation.

Although… it got me thinking about the shirt, the potential reach of clients and how they could market this thing. Read more ➟