This is something I’ve been teaching clients for a few years now, just to get a quick grasp of the competition that is out there on the first page of Google. Some clients don’t fully understand how challenging a top 10 position can be in certain cases.
It’s not a full analysis of the competition, although it will give you a fairly good idea of what effort you’ll need to make in order to get between those competitors to rank in that top 10, hopefully top 5, at best top 3.
Note: this is purely based on my own SEO experience and what I’ve seen working in the past few years, so don’t take this as the ultimate guide to competitive analysis, although it could help you to show your management how much time and resources you’ll need to get that ranking you want. It will give you a good idea how difficult it can be to rank. If you’re into some heavy shit SEO and want to take on your organic traffic more seriously, I strongly recommend to do a much deeper analysis that will help you to give more insights, even into content creation, distribution and PR.
This is a quick & dirty hack to scan your competition, taken advertising in account as well.
Nothing more, nothing less.