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Dries Bultynck

I'm Dries.
I just rolled into this industry, 8 years ago
& I still frickin' LOVE it until this day!

I write about Building & Improving Retail, SMCG, FMCG & E-commerce in general with High-End Tactics and Data.

Get Access to no-nonsense tactics, mostly backed by data, experience & ideas.



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Latest article (All)

Brand vs Branding?

Shortest article ever on this website.
Just to get clear on this. People are still confusing branding with a brand.

A brand is…

A Brand is a name supported by a vision and specific values that gives the company a face towards users and a clear proposition of what you can expect.

Branding is…

Branding is the execution of your brand, the values to achieve your goals / vision.

Need some examples? Read more ➟