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Dries Bultynck

I'm Dries.
I just rolled into this industry, 7 years ago
& I still frickin' LOVE it until this day!

I write about Anticipating & Embrasing The Digital Transformation in Retail, SMCG, FMCG
& E-commerce in general.

I'll send out my best practices, writing & ideas,
every few weeks, normally on Sunday morning.


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Start with 62 Highly Curated & Hand-picked Articles.

Latest article (All)

The Ripple Effect has begun

There’s a large shift happening with the consumer.
Sneaking. Sleeping. It grows slowly in their subconscious.

The first already shout it out at the top of their lungs. On social media. They are no longer satisfied. They are looking for an additional value. For better solutions. For the human side of the company. The last especially in combination with their awareness concerning their own purchasing power including the profit greed of companies.

Even though the consumer was spoiled in the past decades, they still demanded more. The majority wants luxury for a better price, without walking the extra mile. However, a change is on the horizon. The first ripple already started. Read more ➟